Whilst Pandora will not be able to keep up with streaming heavyweights like Spotify when it comes to versatility, user experience, or reach, the company's future certainly looks brighter. Pandora has already enjoyed consistently higher revenues post-acquisition than before the deal completed, and Sirius XM's quarterly revenue reporting shows the same trend. So far the move seems to be working well for both companies. dollars from advertising compared to 527 million U.S. Whilst Pandora will not be able to keep up with streaming heavyweights like Spotify when it comes to versatility, user experience, or reach, the company's future certainly looks brighter.Advertising has always been Pandora’s main source of revenue, and in 2019 Pandora made 1.2 billion U.S. So far, the move seems to be working well for both companies. Meanwhile, Pandora, whose problem has consistently been getting its users to part with their money, can take advantage of Sirius XM’s position as satellite radio monopoly by being placed in front of audience of radio fans who are willing to pay for content. The deal meant that Sirius XM could blend Pandora with its satellite subscription business and offer on-demand services to existing satellite subscribers. The acquisition was generally considered advantageous for both companies in that it would allow for a blending of user bases, leading to each service having more to offer and therefore the ability to appeal to wider audiences. In February 2019, radio broadcasting company Sirius XM acquired Pandora for the sum of 3.5 billion U.S. By contrast, Pandora remains the most popular service based on mobile app reach, despite a year-on-year decrease in ad-supported listener hours and monthly active users. music streaming market, and both Spotify and Apple Music have licensing agreements with Warner Music Group which account for over ten percent of WMG’s revenue each year. At the same time, Apple Music has begun to make a bigger mark on the U.S. However, whilst Spotify’s user base has continued to grow, Pandora’s has decreased consistently each year. See the work by clicking on the Creative Works box below.Pandora has managed to retain its position as one of the most frequently used online music services in the United States, competing mainly with Spotify. This is the biggest campaign for Pandora since its 'Sound On' push last year. In the following weeks, Pandora will continue to engage top-tier artists to create immersive experiences across the US, leading up to one of the biggest Pandora / SiriusXM concerts to date during the biggest weekend in sports. In addition to traditional media, Pandora will produce large-scale experiential events, including the unveiling of interactive street murals in key markets, and a live-streamed concert with Halsey that will transform New York’s Times Square into a massive silent disco. We’re celebrating our listeners in their everyday lives and demonstrating how Pandora has the unique ability to transform each moment by adding the exact right soundtrack at the exact right time.” “It was immediately clear, that our listeners look to Pandora to help transform life’s everyday moments by adding the exact right soundtrack for whatever they are doing – from cooking to commuting. “In developing this campaign, our first step was to conduct in-depth focus groups with listeners across the country to understand how they use Pandora today, what they love about us, and how we could improve to better serve them in their lives,” said Brad Minor, vice-president of brand marketing, creative and communications at Pandora. “This campaign captures the excitement we see when our users open the new Pandora app and discover that the listening experience they’ve always loved is now even bigger, better, and more in tune with the things they love and the way they live,” said Denise Karkos, chief marketing officer at SiriusXM and Pandora.
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